Katarzyna Sypniewska-Pasternak

Communications and Promotion Leader with over 20 years of experience in the business and public sectors, combining strategic competencies with operational effectiveness. A graduate of the Faculty of Management at the University of Warsaw, specializing in strategic marketing.

For many years, she executed comprehensive marketing projects, supporting the brand development of corporations, services, and products as the lead strategist for nationwide marketing and PR agencies. A pivotal milestone in her career was assuming the role of Regional Marketing Manager at EIT Food—an initiative of the European Institute of Innovation and Technology that bridges research, business, and education to transform food systems. This experience allowed her to discover her potential for driving dual-impact initiatives: generating not only measurable business success, but above all, real and lasting societal impact.

Katarzyna specializes in 360-degree marketing management, the design and implementation of goal-oriented strategies, the building of cohesive internal and external communication narratives, and brand management. At the core of her research interests lies the concept of responsible communication—defined as the ethical, conscious, and evidence-based shaping of public messaging that fosters sustainable development and positive societal impact.

She currently serves as Area Leader and Head of the Communications and Promotion Department, where she is responsible for shaping and executing the marketing strategy, organizing key events, coordinating the work of her team and external contractors, as well as overseeing unit procurement and budgeting. She also acts as the official media contact point.