{"id":58072,"date":"2025-12-29T13:33:38","date_gmt":"2025-12-29T12:33:38","guid":{"rendered":"https:\/\/itech.lukasiewicz.gov.pl\/zespol\/katarzyna-sypniewska\/"},"modified":"2026-04-08T15:16:48","modified_gmt":"2026-04-08T13:16:48","slug":"katarzyna-sypniewska","status":"publish","type":"zespol","link":"https:\/\/itech.lukasiewicz.gov.pl\/en\/zespol\/katarzyna-sypniewska\/","title":{"rendered":"Katarzyna Sypniewska"},"author":206,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Katarzyna Sypniewska Head of Communications and Outreach Department","_seopress_titles_desc":"She specializes in: managing 360\u00b0 communications, designing marketing strategies, building consistent narratives and brand management.","_seopress_robots_index":"","inline_featured_image":false},"kategorie-zespolu":[306],"class_list":["post-58072","zespol","type-zespol","status-publish","hentry","kategorie-zespolu-support"],"acf":{"team_email_person":"katarzyna.sypniewska@itech.lukasiewicz.gov.pl","team_related_publication_areas":false,"team_related_publications":false,"team_social_media_person":{"team_sm_linkedin_person":"https:\/\/www.linkedin.com\/in\/katarzyna-sypniewska\/","team_sm_facebook_person":"","team_sm_youtube_person":"","team_sm_x_person":"https:\/\/x.com\/KasiaSypniewsk3","team_sm_academia_person":"","team_sm_researchgate_person":""},"team_photo_person":{"ID":58844,"id":58844,"title":"Katarzyna Sypniewska - 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Graduate of the Faculty of Management at Warsaw University with a specialization in strategic marketing. For many years she carried out complex communication and marketing projects, supporting the development of brands and products in various industries.  <\/p>\n<p data-start=\"608\" data-end=\"991\">A key milestone in her career was working with <a href=\"https:\/\/www.eitfood.eu\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EIT Food<\/span><\/span> <\/a>&#8211; initiative <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">European Institute of Innovation and Technology<\/span><\/span>, bringing together the science, business and education communities to transform food systems toward more sustainable and innovative ones. This experience solidified her approach to communications as a tool for real social impact. <\/p>\n<p data-start=\"993\" data-end=\"1442\">She specializes in 360\u00b0 communication management, strategy design, building coherent narratives and brand management. At the center of her research interests and professional practice remains the concept of responsible communication &#8211; understood as ethical, informed and evidence-based shaping of public messages that foster sustainability and positive social impact. <\/p>\n<p data-start=\"1444\" data-end=\"1708\">She currently serves as Area Leader and Head of Communications and Promotion at the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">\u0141ukasiewicz Research Network &#8211; ITECH Institute of Innovation and Technology<\/span><\/span>, where she is responsible for marketing strategy, team coordination and the full range of communication and promotional activities. It also serves as our <a href=\"https:\/\/itech.lukasiewicz.gov.pl\/wspolpraca\/dla-mediow\/\">contact for the media<\/a>.<\/p>\n"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/zespol\/58072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/zespol"}],"about":[{"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/types\/zespol"}],"author":[{"embeddable":true,"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/users\/206"}],"version-history":[{"count":1,"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/zespol\/58072\/revisions"}],"predecessor-version":[{"id":58840,"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/zespol\/58072\/revisions\/58840"}],"wp:attachment":[{"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/media?parent=58072"}],"wp:term":[{"taxonomy":"kategorie-zespolu","embeddable":true,"href":"https:\/\/itech.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/kategorie-zespolu?post=58072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}