In our approach, we primarily use Design Thinking methods and the User Experience approach, and rely on tools developed in the field of responsible research & innovations. The innovation work process conducted within ITECH- Living Lab is usually based on the following stages: 1) empathizing (understanding the users’ perspective), 2) experience mapping (developing target user profiles), 3) idea generation (creative workshops), 4) prototyping (developing initial solution models), 5) testing (developing initial solution usability tests). The process is tailored to each client and their specific needs. For each proces we provide a report with specific recommendations.